MailChimp teams up with Square to launch shoppable landing pages – TechCrunch

MailChimp teams up with Square to launch shoppable landing pages – TechCrunch

MailChimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited edition good or run targeted promotions. MailChimp’s landing pages have been around for a few years now. Until now, though, they were mostly meant to capture additional email addresses or link people to a store.

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