Steak-umm uses anti-consumerism to get you to buy. Here’s how.

Twitter has a new therapist. Surprise, surprise, it’s a frozen steak brand. Last week, the legendary frozen meat Steak-umm had a Network-style outburst on Twitter, touching on everything from college debt to unemployment to millennial nihilism. Steak-umm had been building up to this moment for months, having previously explored the relationship between love and beef and waged Twitter war against fellow ‘woke’ industrial food brand Moon Pie.  The brand’s recent monologue was its most explosive and self-aware yet.  If only

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