Magic Leap and other AR startups have a rough 2019 ahead of them – TechCrunch

Magic Leap and other AR startups have a rough 2019 ahead of them – TechCrunch

Very rarely does an early technology garner such an air of inevitability like AR has in the past few years. 2018 was supposed to be a year where the foundational tech for augmented reality was built out a bit and the industry took a couple big leaps. Things started off well-enough, but momentum really doesn’t seem be on the side of some of the industry’s heaviest hitters heading into 2019, suggesting that life for earlier-stage startups may not be much

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Enterprise AR is an opportunity to “do well by doing good”, says General Catalyst – TechCrunch

Enterprise AR is an opportunity to “do well by doing good”, says General Catalyst – TechCrunch

A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer hype cycle landed with yet another flop in the proverbial ‘trough of disillusionment’. Matt Miesnieks, CEO of mobile AR startup 6d.ai, conceded the space has generally been on another downer but argued it’s coming out of its third hype cycle now with fresh b2b opportunities on the horizon. 6d.ai investor General Catalyst‘s Niko Bonatsos

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Upskill launches support for Microsoft HoloLens – TechCrunch

Upskill launches support for Microsoft HoloLens – TechCrunch

Upskill has been working on a platform to support augmented and mixed reality for almost as long as most people have been aware of the concept. It began developing an agnostic AR/MR platform way back in 2010. Google Glass didn’t even appear until two years later. Today, the company announced the early release of Skylight for Microsoft HoloLens. Upskill has been developing Skylight as an operating platform to work across all devices, regardless of the manufacturer, but company co-founder and

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Apple buys Denver startup building waveguide lenses for AR glasses

Apple buys Denver startup building waveguide lenses for AR glasses

Apple has acquired Akonia Holographics, a Denver-based startup that manufactures augmented reality waveguide lenses. The acquisition was confirmed by Apple to Reuters who first reported the news. An Apple spokesperson gave TechCrunch the company’s standard statement, “Apple buys smaller technology companies from time to time, and we generally don’t discuss our purpose or plans.” This acquisition offers the clearest confirmation yet from Apple that it is investing resources into technologies that support the development of a lightweight augmented reality headset. There have been

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Google’s AR design guidelines aren’t complete shit, but should be better

Google’s AR design guidelines aren’t complete shit, but should be better

When Google and Apple announced their mobile augmented reality (AR) platforms last summer, they rocked the 3D world. Almost overnight, Google’s ARCore and Apple’s ARKit shifted the center of gravity for 3D UX design away from headsets like the Oculus Rift, HTC Vive, and PlayStation VR toward already ubiquitous mobile devices. ARCore and ARKit sparked interest in 3D from a new — and huge — group of designers and developers with experience building 2D mobile applications. They also added confusion

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VR WILL REIGN

VR WILL REIGN

Virtual reality may still feel a little like the brash new kid on the block, but its origins can actually be traced back as far as the 1860s. Even if we think about familiar VR tech, the first head-mounted display (HMD) was already available nearly 50 years ago. The barrier to entry for VR and augmented reality (AR) continues to be adoption. With so many false dawns, will VR as a mass market ever take off? If we still believe

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