Spotify says it paid $340M to buy Gimlet and Anchor – TechCrunch

Spotify says it paid $340M to buy Gimlet and Anchor – TechCrunch

Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify has quietly confirmed that it spent €300 million, just shy of $340 million, to capture the companies. That’s according to an SEC filing — hat tip Recode’s Peter Kafka — which deals the transactions which were “primarily in cash,” Spotify said. Kafka previously reported that Spotify paid around $200 million for Gimlet, which, if correct, would mean Anchor fetched

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Why Spotify is betting big on podcasting – TechCrunch

Why Spotify is betting big on podcasting – TechCrunch

Podcasting revenues hit $314 million in 2017, according to a third-party survey released last summer. It’s a large number for what’s been historically regarded as a niche and difficult to monetize medium, but still pales in comparison to the additional $400-$500 million Spotify says it’s willing to spend on the space this year alone. Two major acquisitions announced early today already comprise a massive commitment to the category. The purchase of Gimlet was reported to have made up nearly half

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